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TAG Heuer watches are more than timepieces – they’re pieces of time. TAG Heuer watches are synonymous with premium watchmaking, with each watch representing  the company’s 150 year tradition expanding in the technology, luxury, and sports industries.  

It all started when 29 year old Edouard Heuer, filed his first patent, marking the brand’s beginning of a long history of innovations.
Heuer’s first invention was a keyless, crown-operated pocket watch winding system, which became a popular feature and gained him a reputation as a rising entrepreneur. In 1887, he secured a patent for the oscillating pinion, which was his first big development.

At the time, organised sporting tournaments were becoming increasingly popular, and Heuer saw an opportunity to develop something unique – a watch for accurate and exact timekeeping!
Heuer’s highly precise technology was in high demand, which helped the brand’s commercial expansion in 1911, with partnerships with the car and aviation industries.

Specifically, Heuer’s “Time of Trip” dashboard chronograph, was designed for pilots and drivers, creating a new path for new consumer-oriented products while also strengthening Heuer’s commitment to the sporting world, thus becoming the official timekeeper of the Olympic Games in 1920, 1924, and 1928, bringing a new era of precision to each of its devices.

The brand continued to associate itself with athletic innovation while also expanding its market reach with new styles, colours, and features that would make it stand out in the future.

Overcoming Crisis in the Watchmaking Industry
The increase of quartz watch production during 1970 and 1980 resulted in one of Switzerland’s most major economic crises – also known as the “quartz crisis”.
Swiss watchmakers relying on conventional, mechanical design had to compete with more affordable alternatives on the market, particularly from Asian companies.

Heuer entered the electronic race in 1977, with the debut of Chronosplit Manhattan GMT, which combined an analog display with a classic chronograph. The brand’s foray into digital was brief, with the company quickly returning to its luxury watches.

In 1985, Techniques d’Avant Garde (TAG) bought a large amount of the company’s share, relaunching the company to “TAG Heuer”, where it continued to lead both the sporting world and the luxury consumer market

Today’s models are used for a variety of purpose-driven activities ranging from scuba diving to golf and motor racing. TAG Heuer’s modern collection combines its longstanding technological expertise with modern design — yet with respect to the timepieces’ classic look and appeal.

Tag Heuer Carrera
The Carrera was initially designed to provide motorsport drivers with a clean, dependable, and legible instrument on the road, giving emphasis to its chronograph.

TAG Heuer then launched new lines with bolder and flashier designs as its popularity grew alongside an interest in Formula 1 racing.

Today’s Carrera line honours this marriage of excellent function and cutting-edge elegance. 

Tag Heuer Aquaracer
Heuer’s involvement in sports did not stop with automobile racing. The brand’s sport-luxe products of high-performance diving watches have made a powerful entrance in the market with the Aquaracer family being at the top of the list. 

This model is water-resistant and comes in a variety of colours, styles, time-and-date displays, and other features.

Tag Heuer Autavia
The original Autavia – name originating from automobile and aviation — was Heuer’s iconic dashboard counter for racing cars, boats, and aircraft. It evolved into the brand’s first chronograph timepiece with a rotating bezel, a real automotive symbol.

The vintage 1960s Autavia design is still available in Heuer’s Heritage Collection, alongside new models.

Tag Heuer Monaco
The Monaco was a revolutionary timepiece back in 1969 – being the first automatic chronograph to have a waterproof, square-faced design.

The Monaco Grand Prix model also confirmed Heuer’s strong bond with Formula One racing, whilst also earning huge recognition in the film Le Mans on Steve McQueen’s wrist.

With its metallic blue dial and a bright-red second hand, the series features retro-chic models that honour the aesthetic McQueen made famous. There are also more modern colour palettes with a variety of options for various movements and layouts.

Tag Heuer Connected
Heuer’s third-generation smartwatch was first announced in 2015 and includes features such as upgraded software, enhanced fitness tracking, and a more polished design.

This smartwatch is designed to withstand high-intensity activity due to its scratch-resistant screen, lightweight casing, and breathable fit, and it includes a plethora of tech features such as built-in GPS, Google Assistant, and Google Pay, as well as Fitness Analytics, E-mail and messaging, Maps and weather, and many more.

Tag Heuer Golf Watch
TAG Heuer’s rich history of prestige and performance has made its way into the golf industry as well. The brand’s first specialised golf watch, was released in 2006 in collaboration with Tiger Woods. 

Aiming to provide golfers with a functional lifestyle timepiece, this watch used a lightweight construction, integrated clasp design, inverted crown location, and shock resistance. However, the introduction of smartwatch technology increased the model’s utility even further.

The TAG Heuer Golf Watch is now part of the brand’s Connected smartwatch collection.

Its intelligent design guarantees that golfers can capture and access data efficiently – without distractions. Other features include activity tracking, heart rate monitoring, and compatibility with a variety of Google apps and services important to every golfer.

At Onnik Time Center you can find a variety of TAG Heuer models to meet our clients demands and aesthetics.
For more information on each collection and model, you can visit our website, or contact us directly at 24 654506. Alternatively you can visit our shop in Larnaca at 50 Zinonos Kitieos Street.